Self Publish



Lucy Challenger Ltd was involved in the development of a new media distribution company called Self Publish.


Self Publish allowed users to upload their own content (music, films, books, art, comics) and sell their work for different pricing bands. Based on the freemium model, we set the minimum payment at 0.01 cent. Content creators could set ‘bonus’ or ‘incentive’ items to encourage the users to pay more to receive more rewards.


Launched at the end of 2012, the website had a number of success stories. We focused on developing the brand, and users were able to reach a target market to distribute their work through.


Although an initial success, it was decided not to continue developing the project, as the right time, money and hours could not be dedicated and the website was closed at the end of 2013.